[quote name='stef123' date='30 May 2010 - 06:53 PM' timestamp='1275245035' post='83676']
i would like to know why ford never made the new rs500 4 wheel drive, i think its got too much power for being a front wheel drive but they must have had reasons
Its Basically Cost, to have all the cars 4wd would up the price of the rs by about 3-4k now in marketing what ever is considered the limit in what market research says people will pay, you want to be about 12.5% or more under that (excluding the profit margin)
now making them 4wd would put them too close to meeting/exceeding that 12.5% so its best to invest in better R&D for the best possible Front wheel drive system (not to mention the recognition for very good handling front wheel drive cars ever made) rrather than risk over running the 12.5% and risking lack of sales where supply exceeds demand, very costly. People love having something uncommon, now ford know that a 4wd car beaten by a FWD car is a whole new level, unparralled even in auto manufacturing and by doing this they would make less profit on each car...but in turn sell more.
By patenting the revoknuckle technology this will create barriers of entry into new markets...which means....ford can make a huge amount of profit to make up for the smaller margin on the rs by recieving money in order to allow other companies to use it. A 4wd car doesn't cost as little or produce such large advantages.
p.s. sorry for the some of the lingo and the essay (Business and engineering student here
I Hope this helps