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Do Ford Now Supply Their Vehicles Debadged?


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#1 White Wolf

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Posted 26 March 2012 - 01:09 PM

Just a quick query guys. My son and I recently ordered new Fiesta Zetec S's to use as driving school cars. His has arrived without the 'Zetec S' or 'TDCi' badges on the boot, mine is due Thursday. The supplying dealer claims that it is now Ford's new policy to debadge new vehicles as they can be purchased after market. I think they're trying it on hoping that we'll spend around £40 each replacing them.

Has anyone heard of this policy? I've e-mailed Ford Marketing Dept but no response as yet. Cheers ... Dave

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#2 jeebowhite

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Posted 26 March 2012 - 01:48 PM

Not heard of it, and if you ask me it sounds a stupid answer! It wouldnt surprise me if its there way of bringing in additional revenue, but call a couple of local dealers, pose as a new customer and ask if they do the debadge or not!

I bet the answer is no!

#3 jimrex

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Posted 26 March 2012 - 07:05 PM

For once, I think they are telling the truth! My 2009 Fiesta has a Zetec badge on the boot, my mate's 2012 Fiesta doesn't. I also know that they were only putting the Titanium badges on the Focus, but I think they are all 'de-badged' now.

I think I prefer them without to be honest ;)

#4 2011fiesta

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Posted 26 March 2012 - 09:22 PM

Yup spec badges appear to be a thing of the past on all new Fords from what I've seen and heard.

#5 volts

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Posted 26 March 2012 - 10:15 PM

Sounds about right ive not seen any trim badges on Mk3's Focus

#6 jeebowhite

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Posted 27 March 2012 - 12:20 PM

wow, I take it back, I am shocked!!!

I suppose to an extent its good, I mean, look at poor bradley on the forum who recently had his Fieta metal nicked, I suppose it would desuade thieves as they dont know what trim they are taking...?

#7 Mark M.K

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Posted 27 March 2012 - 01:21 PM

It's a simple cost cutting method by Ford. Think of all the money they would save by not making the badges for every car they build.

#8 jimrex

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Posted 27 March 2012 - 07:32 PM

And if you're a cheap-skate like me, and bought a Zetec but made sure it had privacy glass and nicer alloys, joe public think it's a higher-spec Titanium ;)

#9 fordpartsman

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Posted 27 March 2012 - 10:38 PM

Its a part of fords kinetic design. All the details of the car are now on a revised style of vin plate. Showing trim and engine size

#10 Bigdaddycain

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Posted 29 March 2012 - 10:01 PM

It's a simple cost cutting method by Ford. Think of all the money they would save by not making the badges for every car they build.


You'd have to make a new avatar if you had a 2012 spec fiesta Mark! :huh:

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