Just to check a few things, have you set torque to use the bluetooth OBD? you need to pair your phone to the device, then open torque, go into the menu, Settings, OBD2 Adapter Settings and then Choose Bluetooth Device. Here you would need to set the OBD device, and then restart.
If you have, is your bluetooth adapter connected to the car, with the engine either running, or on electrics? when you do this, does your smartphone show the bluetooth connected symbol?
Andi, Generic is just a device that can be used with anything. Its not made specifically for Ford, or any other manufacturer, its designed to be a universal device. The only other thing is that the iPhone doesn't have Torque as far as I am aware, but it does have other similar applications.