It was Jennings Ford in Gateshead.
I think it was just how helpful and not pushy the guy was from the start. I was really unsure what engine I wanted, all I knew is I wanted a Focus. So he let me test drive various engines to find which one I liked before he started trying to find me a car, which took a lot of time and no guarantee that I'd even buy one. He did manage to talk me into the candy yellow one in the end too so I think that pleased him. I got the car for a fantastic price.
Also when I bought the car I moaned there wasn't much petrol in it, so today he took me to the petrol station to fill it up, had a couple of little things which needed doing such as a rattle in the door which they fixed today, I mentioned the battery low warning I got a few times, he said to just give it a few runs but bring it straight back if there is a problem as it had just been serviced which didn't pick up anything. I also forgot my tax disk off my old car and they went and got it for me, even gave the the form I needed to send it back to DVLA, little things like that that makes the difference.
I basically got everything I asked for and more and with all the additional stuff you get (I'm assuming with all fords?) such as the European accident repair service and European breakdown cover.
Never had any of that when I got a Corsa, then a Golf.