Ford is promising to wow new Fiesta buyers with its stylish looks and luxurious interior, according to Ford’s chief interior designer Ernst Reim, who says, “The new Fiesta takes craftsmanship and ergonomics to the next level in the small-car segment, and will shift customer perceptions of what a small car should deliver.”
The new Fiesta’s face is dominated by a trapezoidal front grille, and bracketed by laser-cut headlamps with daytime running lamps that use LED technology. These features combine with a power-dome bonnet design to give it the looks of a baby Aston Martin.
Ford has relocated electric window switches, heated seat switches and interior door handles in the new Fiesta’s interior. A full leather-rim steering wheel is offered for the first time and a new five-inch central colour display supports the model’s first integrated navigation system.
The new Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in the door panels. A satin-chrome detailing finish is also offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays.
New seat fabrics and designs are offered with high-quality leather, partial leather, comfort fabric and sport fabric trims. Eye-catching new patterns and textures including highlighted stitching also add to the vibrant new interior ambience, while additional supporting bolsters improve comfort.
New Fiesta also offers new and improved storage features. A concealed load space is introduced beneath the boot which has an adjustable floor height to simplify loading and unloading heavy items. A new central arm-rest also provides additional storage, while the door pockets are larger and more practical.