A new Ford Fiesta was sold every two minutes on average last year, making it the best-selling small car in Europe, according to automotive data intelligence provider JATO Dynamics.
In 2012, Ford sold 953,174 cars in the 30 European markets monitored by Jato, including 306,405 Fiestas. And in case you’re curious, we’re told that the most popular European colour was Frozen White.
In the UK, Ford sold almost 110,000 Fiestas last year – confirming the model as the nation’s most popular car every year since 2009. In anticipation of the new model’s arrival, Ford’s 530 UK dealers set aside 24th January as ‘Fiesta Day’ to help manage unprecedented levels of interest in Ford’s new baby.
In addition to special Fiesta Day showroom features and attractions, Ford has also launched a Facebook app which analyses information on profile pages to match users with their ideal Fiesta specification, apparently. The app also encourages the submission of ideas on the perfect 24 hours in a new Fiesta – as enjoyed by singing star Jessie Ware – click here for the video.
Ford is currently launching the new Fiesta across Europe, redesigned inside and out and offering the 1.0-litre EcoBoost petrol engine which scooped the 2012 ‘International Engine of the Year’ award.