Ford has begun production of the new Fiesta, ahead of Britain’s best seller debuting in UK dealerships from January 2013.
The big story with Ford’s new supermini is that seven of the powertrain options – both diesel and petrol – deliver carbon dioxide emissions of less than 100g per kilometre. The highly efficient engine range will include the innovative 1.0-litre EcoBoost engine, which was awarded the 2012 ‘International Engine of the Year’.
The new Fiesta is the first Ford to use ‘MyKey’, an exclusive technology that allows parents to encourage safer driving and limit their children’s exposure to risk at the wheel.
Other features include a voice-activated connectivity system called ‘Sync’, ‘Active City Stop’ which helps drivers avoid low-speed collisions, and an emergency assistance system that connects vehicle occupants to local emergency services after an accident.
Ford has sold more than 15 million Fiestas worldwide since it first went into production in 1976. Of that number, almost four million have been sold in the UK, where the car has been the top seller since 2008.