Ford to Reveal New Mustang for Europe
***Ford Press Release***
COLOGNE, Germany, 20 November 2013 – Ford will take the covers off the first-ever Ford Mustang for sale in Europe on December 5, the sixth generation of the iconic car that celebrates 50 years of production next year.
The new Mustang is making its debut worldwide on four continents and in six cities, including Barcelona, where a special “Go Further” event will introduce the new vehicles and technologies which will shape the future of Ford in Europe.
As part of Ford’s countdown to the unveiling, Facebook and Instagram will showcase what Mustang has meant to its millions of fans during the last 50 years.
“Mustang has come to be much more than just a car for its legions of fans spanning the globe from New Zealand to Iceland and Shanghai to Berlin,” said Jim Farley, Ford global vice president of Marketing, Sales and Service. “When you experience Mustang, it ignites a sense of optimism and independence that inspires us all. We have kicked off the countdown to the all-new Ford Mustang – with a new design, greater refinement, performance and innovative new technologies, Mustang is ready for the next 50 years.”
Ford will share an original #MustangInspires video each day on http://www.mustanginspires.com, culminating in its worldwide reveal.
Click here to view the first video in the series.
“In April 1964, Ford conducted its first-ever simultaneous international product reveal when the original Mustang was unveiled to media in New York and 11 European capitals,” said Farley. “Since then, Mustang has become embedded in popular culture, with thousands of appearances in film, television, music and video games – and more than 600 owner clubs around the world.”
Ford will spotlight all Mustang reveal activities in Europe, Asia, Australia and the United States by sharing photos, videos and stories at:
The Mustang countdown has already started unfolding on Ford UK’s Facebook page (accessible via http://on.fb.me/18Ppgef).
The “Go Further” event in Barcelona on December 5 will be hosted by Stephen Odell, president of Ford of Europe, Middle East and Africa, along with top members of the global and European executive team. It will be live-streamed from 14.00 (UK time) at www.gofurtherlive.com.