Ford Focus ST Is Top European Seller
The ever-popular Ford Focus ST was the best-selling hot hatch in Europe in the last three months of 2012, according to figures from automotive data intelligence provider Polk.
The ST accounted for 44 per cent of all ‘pocket rocket’ sales during this period – ahead of the VW Golf GTI with 33 per cent, and Renault Megane Sport with 12 per cent. Total Focus ST sales in this period were 1,984, making it the top-selling hot hatch in the UK as well as Denmark, Norway, Finland, Hungary, Switzerland, Sweden and the Netherlands.
Roelant de Waard, vice president, marketing, sales and service, Ford of Europe. “You really have to drive it yourself to experience the responsiveness of the engine and the fantastic chassis. I am one of a fast-growing group of excited ST drivers.”
The third generation Focus ST in Europe went on sale in summer 2012. Equipped with a 2-litre EcoBoost 250PS engine, the new ST is Ford’s first global performance car – having launched in North America last year and being introduced in the Asia Pacific regions this year.
Ford has sold a total of 3,819 new Focus STs in Europe since launch – 74 per cent hatchbacks and 26 per cent wagons. The most popular colour has been ‘Frozen White’ (41 per cent), followed by ‘Panther Black’ (28 per cent) and ‘Tangerine Scream’ (17 per cent).
The new Focus ST was named ‘Best Hot Hatch’ by Auto Express and the estate version was declared ‘Hot Hatch of the Year’ by Top Gear magazine.