Ford Gives Parents the Upper Hand
Britain’s best-selling new Ford Fiesta will be the first car in the UK to feature Ford’s MyKey technology, which enables parents to place restrictions on younger drivers to promote safer driving.
Ford-exclusive MyKey enables owners to programme a key – usually for younger drivers – that restricts the top speed of the Fiesta, reduces the maximum volume of audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It also can prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions.
“All parents know that if teenagers are experts at one thing, it’s finding ways of getting into trouble,” said Ford’s European MyKey system architect, Peter Patzelt. “MyKey allows Fiesta owners to set sensible restrictions for young drivers, and delivers peace-of-mind for parents.” The launch comes as the Government confirms it will take action to improve road safety among young drivers.
MyKey works by recognising different keys for the same car and then adjusting the vehicle settings according to the owner’s requirements. It also enables owners to programme chimes to sound at set points between 40-80mph, prevents seatbelt reminders from being disabled and delivers an earlier low-fuel warning.
“Parents love MyKey because it helps them reduce their teenagers’ exposure to risk at the wheel,” Patzelt said. “Young drivers are not too keen on MyKey until they learn that it often improves the chances their parents will allow them to drive in the first place.”