More than 1,000 Ford B-MAX models have been delivered to customers already, with more than 2,500 orders received, the majority prior to the vehicle arriving in UK dealerships. Sales are mostly to private customers (63 per cent) with 22 per cent to Motability customers, and the remainder to fleets.
Anthony Ireson, Ford Britain marketing director, said: “We ran a Ford B-MAX promotional campaign offering the chance to win unusual prizes that would not normally be available to the general public. Over 70,000 of those participating clicked through to an online Ford B-MAX configurator so we knew there was strong appeal from the start, but even so we were amazed by the true level of interest – especially since most customers placed orders before they had even been to a showroom.”
The new model offers an ingenious door system which integrates the traditional central ‘B’ pillar structure into the rear doors, creating an opening more than 1.5-metres wide when the hinged front doors and rear sliding doors are opened. This wider opening enables easy side loading, easier ingress and egress and coupled with the fold flat passenger and rear seats, delivers great flexibility.
Power comes from a choice of fuel efficient powertrains. The ground-breaking 1.0-litre EcoBoost petrol engine, named “International Engine of the Year 2012” and most recently awarded the Dewar Trophy, is available with both 100 and 120PS power outputs. The 120PS engine features Ford’s Auto-Start-Stop system as standard, and achieves class-leading CO2 emissions of 114g/km and an average fuel consumption of 57.7mpg.