Not sure about standard spec's for the new cars but I would suggest sorting out the spec you want on the Ford site and then go on one of the on line car sales sites (drive the deal - buy a car - etc.) and that will give you a guide as to what to push a 'High Street' dealer down to.
If you are not good at negotiations then find 2 unrelated dealers and get one to quote for the spec you want, take this price to the second dealer and see if the second can match it. Once done, go back to the first dealer and try them again . . . I ended up getting mine, on the road, for just over 14K