Any Advice On Repairing A Scrape/scratches ?

http://i.imgur.com/qFD7KAP.jpg

http://i.imgur.com/WkGmHym.jpg

http://i.imgur.com/NY0Bek5.jpg

(Excuse the reflection in one of them :D)

The scrape is on the passenger side wheel arch. There is a very slight dent, so slight im not remotely concerned about sorting it out unless necessary. At the start of each scrape it looks as if its gone down to the metal, its a spot, then it fades off and the rest of the scrape is white. Ive also got a couple of rust spots where the paint has bubbled a bit on the doorwell, so i might as well sort them out at the same time.

Ive seen the panther black ford touch up kit, and wondering if i used it, along with a product like turtle wax colour magic and waxed on top whether this would provide adequate protection, and satisfactory results ?.

Is the area too big for a touch up kit ? I would rather avoid rubbing down the whole section, priming and spraying but if its unavoidable then theres not a lot of choice i have is there.

If this was yours, how would you go about repairing it ? (Go into detail step by step, and products you'd use).

Thanks a lot :)