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Ford press release

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Ford of Europe records highest market share in a decade

Cologne, August 12, 2009 – Ford of Europe set a new sales record in this century in July. The No.2 best-selling new vehicle brand in Europe increased its market share for the seventh consecutive month, by 0.6 percentage points to 9.0 per cent, resulting in the company's highest share in a July and July year-to-date since 1999.

For the second month in a row in 2009, Ford increased its sales volume compared to the same month a year ago. In total, Ford sold 125,200 new vehicles in its 19 main European markets in July, up by 6,000 units or 5.0 per cent. This sales success was driven by strong customer demand for the latest Ford products across the line-up, including the Fiesta, new Ka, and best-selling Focus. Ford's 5.0 per cent volume increase contrasts to a 1.5 per cent industry decline in the same month.

Year-to-date in its 51 markets Ford of Europe sold 977,200 vehicles, a reduction of 176,700 or 15.3 per cent versus the same period 2008.

Market and Model Sales Highlights



Ford was market leader in the UK, Ireland and Hungary; in Hungary, share was at 17.8, up by 7.8 ppts. on the same period 2008, the highest share since 1994.

61 per cent of Ford passenger cars sold went to retail customers in the Euro 19 markets, up from 47 percent in July 2008.

Ford was among the three best-selling brands in 13 of 19 European markets.


Ford of Europe's three top-selling vehicles (19 main markets) were the Fiesta (39,900), the Focus (28,700), and new Ka (10,500).

New Fiesta:

In Germany, the Fiesta became segment leader in July, the first time since the vehicle's market entry there in October 2008.

In the UK, where Fiesta sales were up by over 26 per cent vs. the same month 2008, Fiesta remained the industry's best-selling vehicle.

In June, Fiesta was both Europe's second best-selling car and the leader in the small car segment, two achievements which external sources are expected to confirm later this month for both the month of July and year-to-date.

In July, 39,900 Fiestas were delivered to customers in Europe -14,500 units more than the previous Fiesta model sold in July 2008.


The three best-selling vehicles in the first seven months of 2009 were the new Fiesta (277,700), Focus (183,600) and Transit (70,300).

In the first seven months of 2009, Fiesta sales were up 75,000 over the same period 2008.

Approximately 340,000 Fiestas have been sold since the car was launched last autumn.

74 per cent of all Fiestas sold year-to-date were to retail customers (Euro19 markets).

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