Just an update I got in touch with Ford support over Twitter. I had explained the situation and how ridiculous it was for me to pay £30 after getting a £15k car and how discusted I was with the customer service I had recieved with the dealer etc. So they have decided to give me some mats and some other goodies due to the inconvinence and the dealer had agreed to include them in. So its always good to give it a try.
Glad to hear you got the result you wanted mate! I am really hoping mine comes with the mats but we shall wait and see.... due to arrive next week!