I find it brilliant, there really are some interesting ways to improve bidding, and most people will bid in that situation not for the product on sale, but to be part of the bid. Then some poor sap will roll up at the end ££££s out of pocket, and will then realise he has bought a standard MR2, but as far as sales tactics go, he is making more than the car's worth.
Put it this way, the woman who put her mustard yellow dress on ebay... remember the unfortunate first photo she took with a mirror close by! and she sold that dress...
There is some method to this fella's madness
(thanks to the owners of the pictures above, I am not trying to steal your photos and put them on this website, honest, I am just trying to share the info!) - There that satisfies copyright!